Promotional strategies at Coles Supermarket

 

Hello readers,

Thank you for reading my blog. This blog is about the promotional strategies at coles supermarket where I usually go for buying my groceries and hardware stuff.

There are many supermarkets like coles, Aldi, Woolies and Big W but I am talking about my personal favourite and how I am interested to use it.

Coles have stores in almost all big cities and towns. They are having fuel stations, quick-stop shop, supermarket and online click and collect presence. 

How does a company create awareness of the product?

Coles is advertising on big billboards, TV and radio and catalogues for its products. In the special season, the company is selling product at discount rates like Christmas and Easter. The company used its internal resources to give the discounted product on front shelves and have a large database on flybuys to promote their products and encourage the customer to buy more and gain more.

 How does the company get consumers to try its product?

Coles is giving a unique customer experience by promoting new products exclusively and telling the customer to try them. For coles brands, they are promoting 100% satisfaction or you can return the product after trial.

How does the company give information about the product to its customer?

Yes! you are right, you are getting the coles catalogue in your mailbox. Coles is distributing the catalogues at the checkout counter and also advertise via letterboxing. Flybuys holders are getting in their mailbox about the deals.

How does the company retain loyal customers?           

Coles is using flybuys to redeem the points and giving monetary advantages to the customers. Even in the purchase receipt company is promoting the liquor brands and customer could get 4 cents discount in fuel at coles fuel station.

      How does the company entice the customer to buy more and use their product frequently?

Most of the products on shelves have large discount like 1/2 price and 40% less so people are more tend to buy the product. Most of the products are buy one get one offer so the shelves looks mostly empty. Company is using behavioral and psychological studies to understand the customers needs.

What promotions does the company use to identify more customers?

Coles is establishing its stores near the supermarket area where the new buyers are looking for lucrative deals. Coles is providing promo codes for online buyers and they have different segment offers on pantry, kitchen and bakery. On new signup on flybuys and website they are providing $10 free voucher.

The information provided is based on some articles and personal experiences. you can reach to coles website at Coles stores.

Keep reading, Keep buying and Stay healthy.

Jaimin.